All ads must be received in a high resolution format (minimum 300 dpi), and must be Macintosh compatible. OLD CITY LIFE is not responsible for ads sent without proofs or ads not meeting our electronic specifications.

All color ads must be formatted in CMYK color. If color matching is critical, a high-quality color match proof must be supplied. Color proofs can be made by OLD CITY LIFE at a charge. You can request one from your advertising representative or call 904.823.1222.

Please keep all type and graphics within the live area of the page to ensure they are not trimmed. OLD CITY LIFE will not be responsible for the trimming of type or graphics outside of the live area. Trim and bleed boxes must be made at the specified size (see advertising sizes).

Any and all requested changes or alterations to materials supplied to OLD CITY LIFE magazine by an advertiser must be in writing and done so in accordance with the advertising deadline. Any and all materials received or altered after the appropriate closing date will be subject to late handling charges. Publisher will not be held liable for printing complications which may arise due to receipt of nonconforming materials.

All advertising materials without a request for return will be held for three months before disposal.

ACCEPTABLE FILES: All files must be flattened. We only accept files in the following formats: TIFF, EPS, and PDF. All files must be converted to CMYK. Please use the name of the advertiser for the title of the ad file.

UNACCEPTABLE APPLICATIONS: MicrosoftWord, PowerPoint, or any other word processing program is unacceptable. No native based applications will be accepted. No files with resolution less than 300 dpi will be accepted. Quark files, along with InDesign files, will not be accepted. Please export them as an EPS or PDF file. Files named; “Old City Life Ad,” “OCL,” etc. are unacceptable. Use your company’s name.

MEDIA: Ads must be submitted on Macintosh compatible CDs or via email. If the document cannot be readily opened or its components are substandard, the disk will be returned. Client will be advised of appropriate production charges that apply if a disk does not meet specifications.

E-MAIL: Please send all e-mailed ads to production@oldcitylife.com. Use Stuff-It, Zip, or any other Macintosh self-extraction format for larger files. Include in the subject line of your e-mail the following tag line: “advertiser’s name, size of ad, and issue number.” OLD CITY LIFE is not responsible for misdirected e-mails.

AD DESIGN AND LAYOUT: OLD CITY LIFE’s electronic composition fee is billed at a $50 minimum for all ads that require layout or graphic manipulation. If you would like us to compose your ad, you must submit all required materials by the space reservation deadline. $200.00 original design / alterations $60.00 per hour


SCANS: Any art that is not digital. This includes transparencies, print or line art. Includes one color proof. Retouching, color correction, and additional proofs billed separately. up to 8” x 10” $25.00 each over 8” x 10” $50.00 each

PHOTO RETOUCHING: Any alterations to an image including cloning, clipping paths, and drop shadows. $1.00 per minute / $60.00 per hour

COLOR CORRECTION: General and localized color correction and all files not submitted in CMYK are subject to conversion.
$1.00 per minute / $60.00 per hour

COLOR PROOFING: A low-resolution electronic proof in the pdf format can be e-mailed at no additional charge. Please note that the color of a PDF viewed on screen is affected by the quality of your computer monitor. A highquality color match proof can be made by OLD CITY LIFE. Hard copy proofs do not include shipping.

FILE CORRECTION: Any file submitted incorrectly with regard to file type or ad specs that OLD CITY LIFE must correct. $60.00 each