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Steamy days and sultry nights means summer is finally here, and with it, our chance to enjoy all the fun fashion of the season. It’s also our opportunity to CREATE reasons to dust off our dancing shoes, pull out our fancy bags, and enjoy all the reasons we love calling the First Coast our home. The Marriott Sawgrass Resort just up the road in Ponte Vedra is the perfect place to gather with a group of friends for a quick summer getaway hanging by the pool or celebrating a special occasion.

Luckily, Summer 2018 is giving us plenty of reasons to get excited about fashion for the season. Perhaps the biggest summer statement this year is sequins and sparkles. While it’s easy to grab shine for an event, it’s super fun mixing sparkle into your day look in surprising and unexpected ways. And if sparkle isn’t your jam, have fun with bold prints and vibrant colors, because that’s what summer in Florida is all about. But if that’s STILL not your bag, flirty pastels and soft hues in flowing silhouettes make Florida summers a breeze .

Most importantly, your biggest fashion accessory is your smile, a great laugh, and a full heart. No matter what fashion statement you chose to make, you’re always winning! So grab some friends and shop local for your new favorite pieces. Hit the town and make some great memories. Grab your family and splash in the ocean. Make this summer a beautiful one to remember.

It’s only natural to be inspired by adventurous prints in vivid colors, and tropical influences in the summer.


  • Him: Waterman by Quiksilver Navy T-Shirt $26, Cova board short $65
  • Her: Tommy Bahama Blue & White Coverup $118
  • Her: Ralph Lauren one-piece swimsuit, OH MY GUAZE White Pants, Two’s Company White Bag $25
  • Him: Kahala Short sleeve button down shirt $80, Men’s BodyGlove board short $50

All available at Nautilus at the Beach

Simply Summer. Soft hues and an uncomplicated look take warm days into warm nights with this lilac romper. It is easily dressed up with heels and accessories. Guys always look classic and cool with a crisp checked shirt and neutral shorts.

From left to right:

  • Checked long-sleeved shirt by Southern Tide $115
  • Available at Rosenblums A.J. Morgan Sunglasses – $15
  • Charlie Paige bag $45
  • Available at Nautilus At the Beach Romper by Julia Chang – $199
  • Necklace by Eva Kay – $199

Available at A’propos Boutique

Self care is always in style. Treat your self to a spa day or retail therapy at the spa shop, because great skin and a relaxed spirit is the best accessory…right?

Left to right:

  • Viereck Maxi Dress – $126
  • ADA Collection Belt – $85
  • Available at Jaffi’s Stentrom’s button-down $275
  • AG Jeans $188

Available at Rosenblums

A combination that spans all seasons. Never underestimate the power of classic, like this classic combination of black and white. Perfect for the spa or pool.

  • Striped harem pants $58
  • Lost River Clothing Co hat $22.50
  • Seafolly bag $60

Available at Nautilus at The Beach

  • Chan Luu Velvet Choker – $105
  • Groceries Apparel Cami Crop – $58
  • Blue Life Culotte Pant – $156

Available at Jaffi’s

Delight in the details. Whether it is an artistic print, romantic ruching, or fabulous poolside accessories, frolic by the pool in something that makes you feel fabulous.

From Left to Right:

  • Luxe by Lisa Vogel Blue and White one-piece swimsuit $148
  • Trina Turk Two Piece swimsuit, Top $72; Bottom $56
  • A.J. Morgan Sunglasses – $15,
  • Chan Luu Choker – $48

All available at Nautilus At The Beach

If there is one thing that every designer embraced this summer, it’s sequins and silk! Summer nights at Sawgrass heat up with these smokin’ hot dresses.

From left to right:

  • Brown & White sequined dress by Byron Lars $699
  • Bronze and Black sequined dress by Sky Maxi $399
  • Shimmering Silk Purple dress by Beatte Hyman $439

Available at A’propos Boutique

Lining up a shot is always easier when you look killer doing it.

Center Player:

  • Teal suit by Coppley $895
  • Eton shirt $225
  • Dena Lyons Pocket Square $89
  • Italo Ferretti tie $195

Available at Rosenblums

Left to right:

  • Byron Dark Grey suit $895
  • Eton buttondown shirt $280
  • Dena Lyons pocket square $89
  • Italo Ferretti tie $195
  • Byron blue suit $895
  • Stenstrom’ s button-down dress shirt $225
  • Dena Lyons tie $139

All available at Rosenblums

Summertime Saturday at Sawgrass GatorBar…the perfect staycation! Dine outside while watching the action at the 13th hole.This is the perfect spot for fun, flirty dresses. Bold accessories. And a tasty drink.

Left to right:

  • Veronica M Maxi dress $100

Available at Jaffi’s

Hair and makeup courtesy of MarriottSawgrass Resort Spa

  • Culturata button down shirt – $225

Available at Rosenblums